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American Apparel opened it’s doors on a lovely Thursday morning at the top of Grafton St. Talking to one of the English crew that were over to supervise the opening, she said they were scrambling around till 6am getting the place ready but after a long wait they’ve unveiled the 3 level (or was it 4? ) store.   The maverick company isn’t afraid off making a statement and it’s uncoventional corporate structure has added to its credibility. After having a quick look around it’s what you’d expect. Basic. Sickner for your man in the pic though, he mustn’t have read the washing instructions.

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